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6 Tips for a Novice Blogger

A blog is a fantastic tool if used correctly. If you are a business, you can use it to go into great detail about particular products or services you offer. Your blog could potentially generate a massive amount of traffic and provide your audience with hugely relevant information.
Here's my guide to ensuring that you are firing from all cylinders.

Best Blog Sites for Businesses

Publishing quality content on the Web is one of the keys to establishing you as an authority in your area of business, as well as getting your business found through search engines or referrals from social media sites.

Therefore, it's important to find the best blogging tools with which to publish your content. We've profiled two of the easiest and most popular blog sites here, as well as listed a few other options, free and paid.

For businesses that want free, easy-to-setup platforms that will have you blogging in literally five minutes, WordPress.org and Blogger.com are the best picks.

Blogger
Blogger was started in 1999 by Pyra Labs, and since Google bought it in 2003, the company has upgraded its look significantly. Newly launched is the Dynamic Views templates, offering several styles that are pretty cool and easily customizable.*
Also with the new templates, you can have integrated searching, sort blogs by date, label and author, interactive share buttons for Facebook, Twitter, and, of course, Google +. And if you're publishing a great deal of images, different viewing options such as Magazine, where large images are attractively displayed with text, are available. Other pluses:

• Link the blog to your Google analytics account (that you should have already set up for your business's Web site) to view stats that show page and post views, traffic sources and who your audience is
• Link to AdSense to place advertising on your blog if you want another income stream
• Add from a long list of gadgets to your blog, such as an e-mail box that allows readers to easily subscribe to posts, and search, slide show, poll and many other types of boxes that will appear to readers on your blog

Blogging To Make Money In Your Internet Business

Do you like blogging? I do. Blogging is one of the best ways to market your business, and to build a following of people who want to learn more from you. Many people do nothing but blog. They don't do any outside marketing for their blog whatsoever. All of their traffic comes from search engines, and from people who link to them.

If you're new to blogging, I suggest that you begin with a blogging platform like Blogger. Blogger is very newbie friendly, and allows you to set everything up without much technical know-how. It's pretty much a "drag and drop" operation. You can set your blog up within 5 minutes, throw some Google AdSense and ClickBank products on there, and then just start generating traffic to your blog.

Create SEO Content The Easy

If you are just getting started in Alternative Marketing, either using in house staff or an outside agency, you may have been faced with a daunting warning. You are going to need to produce A LOT of content - on an ongoing basis, forever - to fuel the beast that is an ongoing Search Engine Optimization effort and a robust Social Media campaign.

As a leader who has to run a business, you may already be working 20 hours a day and have no talent for writing. To an SEO professional, that doesn't matter. The SEO pro probably told you that you should write a blog. (You probably should, but that's another matter.)

It should be obvious why you need timely supply of content for a Social Media campaign, but why do you need an ongoing SEO effort?

• Search algorithms change
• Competitor behavior changes
• Search terms/phrases change as buzzwords, acronyms and tastes change
• Your goals will change - broader or different products, services or geographies
• Something isn't working